Back Market
This case study emphasizes the significance of user-focused design in enhancing a website's efficiency and attaining business objectives. By streamlining the site's layout, adding a few features, and incorporating distinct calls to action, we succeeded in designing a contemporary and captivating user experience that greatly influenced the trade-in, trade-out industry and helped the retention process.
Back Market
This case study emphasizes the significance of user-focused design in enhancing a website's efficiency and attaining business objectives. By streamlining the site's layout, adding a few features, and incorporating distinct calls to action, we succeeded in designing a contemporary and captivating user experience that greatly influenced the trade-in, trade-out industry and helped the retention process.
Back Market
This case study emphasizes the significance of user-focused design in enhancing a website's efficiency and attaining business objectives. By streamlining the site's layout, adding a few features, and incorporating distinct calls to action, we succeeded in designing a contemporary and captivating user experience that greatly influenced the trade-in, trade-out industry and helped the retention process.
Project
Website Redesign
Role
Product Designer
Duration
2 weeks
Context
Context
Context
Problem
The refurbished website was already user-friendly for purchasing items, but when it came to selling, the information was difficult for users. Most would primarily consider Back Market for buying second-hand products, but not for selling their own. Some didn't even know that they could.
Problem
The refurbished website was already user-friendly for purchasing items, but when it came to selling, the information was difficult for users. Most would primarily consider Back Market for buying second-hand products, but not for selling their own. Some didn't even know that they could.
Problem
The refurbished website was already user-friendly for purchasing items, but when it came to selling, the information was difficult for users. Most would primarily consider Back Market for buying second-hand products, but not for selling their own. Some didn't even know that they could.
Solution
Our team carried out thorough investigations to determine the target demographic and requirements for Back Market. Two forms of user probing were employed, such as Guerrilla Interviews in a bustling Parisian district, where 10 individuals were interviewed, and 6 video interviews following the examination of all Google reviews to discern users who best suited our evaluations. From their feedbacks, we introduced three main features, including: a unique wallet for each user to deposit earnings from their transactions, an instantaneous valuation system for any product they wish to sell, and a mass sale feature for selling several models simultaneously.
Solution
Our team carried out thorough investigations to determine the target demographic and requirements for Back Market. Two forms of user probing were employed, such as Guerrilla Interviews in a bustling Parisian district, where 10 individuals were interviewed, and 6 video interviews following the examination of all Google reviews to discern users who best suited our evaluations. From their feedbacks, we introduced three main features, including: a unique wallet for each user to deposit earnings from their transactions, an instantaneous valuation system for any product they wish to sell, and a mass sale feature for selling several models simultaneously.
Solution
Our team carried out thorough investigations to determine the target demographic and requirements for Back Market. Two forms of user probing were employed, such as Guerrilla Interviews in a bustling Parisian district, where 10 individuals were interviewed, and 6 video interviews following the examination of all Google reviews to discern users who best suited our evaluations. From their feedbacks, we introduced three main features, including: a unique wallet for each user to deposit earnings from their transactions, an instantaneous valuation system for any product they wish to sell, and a mass sale feature for selling several models simultaneously.
Outcome
The Back Market crew was thrilled with the choices but intends to concentrate on the wallet feature. They haven't obtained financing for launching 3 new elements at once, but recognized that it would be a powerful user retention strategy and a beneficial method for users to estimate potential earnings and income from selling gadgets when purchasing new ones. Moreover, it could serve as an additional payment method, allowing them to operate within a closed loop.
Outcome
The Back Market crew was thrilled with the choices but intends to concentrate on the wallet feature. They haven't obtained financing for launching 3 new elements at once, but recognized that it would be a powerful user retention strategy and a beneficial method for users to estimate potential earnings and income from selling gadgets when purchasing new ones. Moreover, it could serve as an additional payment method, allowing them to operate within a closed loop.
Outcome
The Back Market crew was thrilled with the choices but intends to concentrate on the wallet feature. They haven't obtained financing for launching 3 new elements at once, but recognized that it would be a powerful user retention strategy and a beneficial method for users to estimate potential earnings and income from selling gadgets when purchasing new ones. Moreover, it could serve as an additional payment method, allowing them to operate within a closed loop.